Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them. 

To make money in today's Internet Marketing environment, one must specialize in well-defined niche topics. 

Let’s examine a few misconceptions when it comes to niche marketing. 

Myth 1: You need to be an expert in the Niche field that you choose: 

Everyone says you should only choose a Niche that you are an expert in. In practice, this is not so. Even in the niche that you are not an expert, you can choose that niche if you have some interest in that niche. 

The Internet is so impersonal that you can easily appear as an expert and not know anything about that particular niche topic. The key is to appear as an expert. How? You can outsource, build niche sites with no interaction such as blogs, purchase resale rights to an e-book in a particular niche. You see, you can choose to profit from any niche you like. 

Myth 2: Choose one niche market and stick with it. 

This is not true. Once you establish yourself in one niche and develop a profitable system, choose another one and run with it. You can even choose a pen name if you like, it's common practice to do so.  

Niche marketing is a numbers game. Once you find a profitable niche put it on auto-pilot and choose another niche market to get into. 

Myth 3: The best way to make money in the niche game is to promote niche products as an affiliate. 

This is also not correct. Sure, becoming an affiliate and promoting niche products can be very profitable, but if you are doing this, you're not maximizing your income. 

You need to promote your own landing or squeeze page where you collect the e-mail address of the visitor, and then sending him or her to the niche product you are promoting. You should also send out an e-mail course with informative information pertaining to that particular niche market to gain the visitors’ trust. Since your subscriber now trusts you, you can recommend products in that niche again and again, knowing your recommendation holds a lot of weight. 

Those are three popular myths when it comes to niche marketing. These myths have been busted now. Follow the tips above, and you will be more likely to succeed. Remember, it is important to find a profitable niche, set it up so it is on auto-pilot, then move on to the next niche.  

Not all niche markets will be a slam dunk, so don't get discouraged.  

Even if one out of ten become really profitable, sit down and smile, you've hit the jackpot.