Affiliate Marketing
Tactics
Every affiliate marketer is always looking for the successful
market that gives the biggest pay check. Sometimes they think it is a magic formula that is readily available for
them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over
years of hard work and dedication.
There are tactics that have worked before with online marketing
and is continuing to work in the online affiliate marketing world of today. With these top marketing tips, you will
be able to able to increase your sales and survive in the affiliate marketing online.
What are these tactics?
Using unique web pages to promote each separate product you are
marketing. Do not lump all of it together
just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing
more.
Always include product reviews on the website
so visitors will have an initial understanding on
what the product can do to those who buys them. Also include testimonials from users who have already tried the
product. Be sure that these customers are more than willing to allow you to use their names and photos on the site
of the specific product you are marketing.
You can also write articles highlighting the uses of the
product and include them on the website
as an additional page. Make the pages attractive compelling and include calls to act on the information. Each
headline should attract the readers to try and read more, even contact you. Highlight your special points. This
will help your readers to learn what the page is about and will want to find out more.
Offer free reports to your readers.
If possible, position them at the very top
side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be
mailed to those who input their personal information into your sign-up box. Collect and save the email
addresses of those who download your free e-books. It is a known fact that people do not make a purchase on
the first solicitation. You may want to send out your message more than six times to make a sale. According
to research, a sale is closed usually on the seventh contact with a prospect.
Only two things can possibly happen with the web page alone:
closed sale or the prospect leaving the page and never return again. You can make follow-ups on these contacts to
remind them to make a purchase from you. By placing useful information into their inboxes at certain specified
period, you will remind them of the product they thought they want later and will find out that the sale is closed.
Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales
pitch.
Write free reports or short e-books to distribute from your
site. There is a great possibility that you are competing with other affiliates that are promoting the same
program. If you start writing short report related to the product you are promoting, you will be able to
distinguish yourself from the other affiliates.
In the reports, provide some valuable information for free. If
possible, add some recommendations about the products. With e-books, you get credibility. Customers will see that
in you and they will be enticed to try out what you are offering.
Focus on important points like how your product can make life
and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid
using the word “free” because there are still older spam filters that dumps those kinds of contents into the junk
before even anyone reading them first. Convince those who signed up for your free reports that they will be missing
something big if they do not avail of your products and services.
Get the kind of traffic that is targeted to your
product. Just think, if the person who
visited your website has no interest whatsoever in what you are offering, they will be among those who move on and
never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that
is focusing on your target customers and what you have put up might just grab their interest.
Try to write a minimum of 2 articles per week, with at least
300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100
targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy
your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day,
that means you can made 10 sales based on the average statistic.
The tactics given above does not really sound very difficult to
do, if you think about it. It just requires a little time and an action plan on your part.
Get contact details of prospects: Get the contact information of a prospect before sending them to
the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid
only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you
forever. But when you get their names, you
can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time
sale only.
Publish online newsletters or e-zines:
It is always best to recommend a product to
someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This
also allows you to develop a relationship based on trust with your subscribers.
This strategy is a delicate balance between providing useful
information with a sales pitch. If you continue to write informative editorials you will be able to build a sense
of reciprocity in your readers that may lead them to support you by buying your products.
Ask for higher than normal commission from merchants:
If you are already successful with a particular
promotion, you should try and approach the merchant and negotiate a percentage commission for your
sales.
If the merchant is smart, he or she will likely grant your
request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your
merchant; so, do not be shy about requesting for addition in your commissions. Just try to be reasonable about
it.
Try to use these tips for several affiliate marketing programs.
You can end up maintaining a good source of income and surviving in this business that not all marketers can
do.
Besides, think of the huge pay checks you will be
receiving.
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