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Customer Support in Affiliate Marketing
Making your affiliate marketing program work is really not that much different from operating a traditional business. The only way you can keep your customers is to treat them right. The Japanese have a saying: The customer is God. As long as you treat your customers with respect and exert effort in trying to meet their needs, you will find that they will be more than willing to help you with yours.
Affiliate Marketing and Requesting Customer Support
As a webmaster, you are bound to run into problems. Even though you have spent a good amount of time learning the affiliate marketing trade, sooner or later you will run into some challenges that you will need help to resolve. Areas such as e-mail services, affiliate marketing software, and online services are often particularly troublesome.
Unfortunately, getting help is not often easy, even from your web host. But there are ways to make the process simpler for both sides. Here are some questions that you might consider before you call your service provider:
Identify yourself: This is a common problem. Many people report their problems without providing their personal information, such as their username. Unless the support team knows who, you are, you don’t expect them to solve your problem.
Be specific. Identify which product or service is not working properly. Keep in mind that you are just one of your web host’s customers/affiliates. Unless you can pinpoint the problem, chances are pretty slim that you will receive appropriate and timely help.
Specify the software used. Your web host’s support team will need information on the software you are using. For instance, they will ask you what type of system you are using in your computer. It is a well-known fact that certain applications do not work well on certain systems. Be sure to give any relevant details about the services or applications that you use.
Starting time of the problem. Identifying the time, you became aware of the problem is important. If you have recently made any changes to your system and the problem appeared soon after, it is quite likely that particular change is the cause. Don’t withhold information from the support team; every bit of knowledge is crucial to identifying the source of difficulty.
Efforts made by you to solve the problem. If you have attempted to fix the problem yourself, be sure to include an account of your attempts in your report. Letting the support team know what you’ve already done will help them save time, and also make a more accurate diagnosis of what’s wrong.
Have you kept it simple? For security purposes, some support systems do not allow HTML display. To avoid having your e-mail intercepted, it is best to send your messages in plain text format.
Remember to be polite. Keep in mind that the support team is composed of human beings – they certainly will not appreciate if you maltreat them. Never insult them; never use profanity. If you want your problem to be resolved, it is better to hold your peace and act civilly. Despite what you may think, you are just one of their customers -- they reserve the right to discontinue their services to you whenever they like.
These pointers will not always get you the speedy service that you deserve, but they can certainly help.
Affiliate marketing is a difficult business enough without making enemies. By taking a little time to see things from your support team’s point of view, you can drastically improve the quality of service you get.